Retailing Growth in Nowhere, USA.

America seems to NEVER stop growing. There are babies being born everyday and new advancements in technology. This shows that the human race is growing, and doing so very quickly. With the growth of small towns, comes the need for proper retailing in those regions. Utah has one of the fastest growing populations in the United States, however shopping there isn't at all up to the level it needs to be. Walmart seems to be the only retailer who has a GREAT strategy. They would move into small areas such as towns in Utah and Colorado and set up shop. There they would grow as a business because people enjoyed the convienance of a store so close. Recently Walmart and other companies like it have seen a gigantic growth amoung these areas because of the amount of people who now call these small towns homes. Even though real estate business isn't in good shape due to recession, small towns, however, seems to doing much better then bigger cities and more dense states. Buying farm land in these states have proves beneficial to a few investors. Also the growth of people migrating into the country has influenced the market today. People like to feel at home and retailers had picked on the trend. The United States will never stop growing when it comes to retailing and people are starting to reap the benefits of it all.





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Unidentified Trends

Because of the growth of immigration and diversity in the United States, there are a lot more people affecting retailing and other markets. This has called for a lot of retailers to modify the things they carry, such as food and even clothing. Even in Wal-Mart there is a section dedictated primarly to the Latino community, carrying food and drinks that are transported here from Hispanic countries and regions such as Mexico and South America. Clothing companies even change the things they carry, such as colors and sizes. However other things have to be taken into mind, such as the cut of the clothing since so many woman have much curvier body types then the ones the clothing is designed for. Also companies have even made clothing prices more affordable for people who want to be stylish but doesn't have the money. Even though all these things have been identified, there are still things that have been left out and as retailers there is a lot we can do to improve those things.

Customer Profile of Urban Outfitters

Taking a particular store and seeing who the customers are can sometimes be hard when you're dealing with stores like Macy's or Walmart, but when it comes to Urban Outfitters, the target market is simple.

UO (Urban Outfitters) usually targets the same kind of people. This particular group of people are usually between the age of those in high school to the ages of those just graduating college, probably mid-teens to late twenties. They are usually fashion forward individuals and are sometimes considered trendy. The merchandise carried there isn't as cheap as places like Forever 21 and Wetseal, and they even carry name brands such as Betsey Johnson and Miss Sixty. The crowd who shops there are often considered to even be rebelious. However, there is almost items in here for every aspect of ones life, from under garmets to furniture. Even the music they play, gives the environment a certain feel, unlike any other store.

SWOT Analysis of ME

Strengths
Determined
Good Listener
Understanding
Mature but Youthful
Stylish
Hard Worker
Friendly
Outspoken


Weaknesses
Quick-tempered
Cold
Sensitive
Blunt
Sometimes Distracted and Bored Easily
"Average" Student


Opportunities
Becoming a successful Buyer/Seller in Fashion Industry
Obtaining college degree
Financially stable
Growth of fashion labels and designers


Threats
Growth of Interest in Fashion among others (Competition)
Economic Recession

Mission Statement.

My ultimate goal in life is to achieve success in the Fashion Industry even if it mean I have to claw my way to the top. I will not, however, give up my personal values or degrade myself in anyway. Determination and hard-work are the main ingredients to this life long goal. I plan on achieving this goal by staying in school, working extremely hard, and going out of my way to make myself win.

Internet Shopping & its Affects on In-Store Retailing During Holiday Seasons.

How many of us can seriously say we have NEVER browsed the Internet looking for things we've either wanted or needed. Everyone can admit to having either an EBay or Amazon account, or maybe even both. This new wave is one of the most convenient thing to happen to those people who have way too much to do to shop the old fashioned way. So they shop at work or when the baby is taking a nap. But do you really think this convenience is really all that convenient to EVERYONE? What about the actually STORE?

Over the past 5 years or so, online shopping or E-Tailing has grown tremendously. This generates billions of dollars yearly for millions of different companies all over the world. People enjoy the luxury of staying in bed and ordering gifts fir their entire family during Christmas season, with just the click of a mouse. Receiving the gift two days later and not having to pay sale taxes doesn't hurt that much either. Or even ordering something that is impossible to find in Florida, but can be found in New York or even Japan is another reason people have flocked to online shopping. Research and statistics have shown that online shopping is even cheaper then going into the actually store, it saves time, and is even more safe.

The stores however, are feeling the rafts of Internet shopping. Working in retail during the holidays, or maybe just any other time, can sometimes be painful with extra long hours and not many customers to serve. This puts a lot of people in debt, especially for those who own small businesses (mom-and-pop stores), and out of work. it also causes a lot of people and businesses to meet holiday quotas and causes a lot of them to shut down or shrink in size. Some stores however, provide a particular environment that some people enjoy and makes a lot of them go back to the stores. This may include the music a store plays, the furniture, or even being able relate to the sale associates. There will ALWAYS be people who like the being-in-a-store feeling, which maybe a ray of sunshine on those stores, who have been rained on by the new phenomena of Internet shopping.



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