Customer Profile of Urban Outfitters

Taking a particular store and seeing who the customers are can sometimes be hard when you're dealing with stores like Macy's or Walmart, but when it comes to Urban Outfitters, the target market is simple.

UO (Urban Outfitters) usually targets the same kind of people. This particular group of people are usually between the age of those in high school to the ages of those just graduating college, probably mid-teens to late twenties. They are usually fashion forward individuals and are sometimes considered trendy. The merchandise carried there isn't as cheap as places like Forever 21 and Wetseal, and they even carry name brands such as Betsey Johnson and Miss Sixty. The crowd who shops there are often considered to even be rebelious. However, there is almost items in here for every aspect of ones life, from under garmets to furniture. Even the music they play, gives the environment a certain feel, unlike any other store.